This article on online comedy initiatives in the latest issue of TONY has an interesting detail in the print edition: it gives the release date of the Bill Murray viral video, which was released today.
So is this the future of viral video? Will we have Fall Viral Video Previews? A summer viral season? Will Star Wars Kid fans be skeptical of upcoming sequels? Like Star Wars Kids?
Call me old-fashioned, but I don't look forward to a future of Chocolate Rain forecasts.