Monday, October 16, 2006

Abs of Vinyl?

Nick Sylvester wasn't playing when he pointed out the gym as the next site of hipster gentrification. Months after the OK Go treadmill video, LCD Soundsytem created a 45 minute track for Nike so downtown bohemians can listen to something decent while getting in shape.

Which makes me wonder: is this the first sign that indie culture is being co-opted by mothers to send messages to their trust fund boho babies? I suppose we should expect to hear a new track from MIA called "Eat Something, You Look Sick" in the next few months.

1 comment:

Chief Scientist said...

How daft punk of them. I like LCD soundsystem, but 45 solid minutes? Even Prince couldn't make a good Batman soundtrack that long - and he's Prince.