Nick Sylvester wasn't playing when he pointed out the gym as the next site of hipster gentrification. Months after the OK Go treadmill video, LCD Soundsytem created a 45 minute track for Nike so downtown bohemians can listen to something decent while getting in shape.
Which makes me wonder: is this the first sign that indie culture is being co-opted by mothers to send messages to their trust fund boho babies? I suppose we should expect to hear a new track from MIA called "Eat Something, You Look Sick" in the next few months.
Subscribe to:
Post Comments (Atom)
1 comment:
How daft punk of them. I like LCD soundsystem, but 45 solid minutes? Even Prince couldn't make a good Batman soundtrack that long - and he's Prince.
Post a Comment